Competitor battlecard
OfficialOfficial · updated Nov 4, 2026 · v1.0.2
Builds a one-page battlecard against one rival: when we win and lose, their strengths, landmine questions, what not to say, and an honest comparison.
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When to use it
- A named competitor shows up in several open deals
- Your battlecard is old or the rival changed pricing or shipped something
What you give it
- Competitor name and public info
- Your win-loss notes against them
- Your own strengths and gaps
What you get
A one-page battlecard with sourced claims, landmine questions, an honest comparison table, and a list of claims still to verify.
Changelog
- v1.0.2 · Nov 4, 2026 · Example: the input states Tallyo has no user minimum, which the comparison table uses.
- v1.0.1 · Nov 4, 2026 · Example: the sources line says "our win-loss notes", as the input does, without a quarter the input never names.
- v1.0.0 · Nov 4, 2026 · First release.
Sources
- Sales Battlecards 101: The Ultimate Guide | Crayon (2026-11-04)
- Battle cards | Built In (2026-11-04)
Related skills
- Win-loss analysis Analyses won and lost deal notes or interviews into the buyer's real reasons, patterns by segment and competitor, and up to 5 changes with owners.
- Objection handling Drafts replies to price, timing, competitor, security and "send me info" objections: acknowledge, clarify, respond, confirm. Never discounts first.
- Positioning statement (5 components) Drafts positioning from April Dunford's 5 components: alternatives, unique attributes, value, target customer and category, then a one-line statement.
- Competitor product teardown Writes a competitor teardown from public pages or trial notes: onboarding steps, pricing, core loop, strengths, gaps, what to copy or not, unverified marked.