Strategy

Official · updated Nov 4, 2026 · v1.0.1

Scores candidate segments and picks one beachhead with its compelling reason to buy, lists the whole-product gaps, drafts a positioning line, and names the next adjacent segments.

When to use it

• Early fans bought, but mainstream sales stall
• The team chases every lead and can't say who the product is for
• Before a launch, hire plan, or marketing budget

What you give it

• What the product does and doesn't do yet
• Current customers and why they bought
• Candidate segments with known facts
• Company strengths and partners

What you get

A beachhead plan: adoption-curve read, scored segments, the chosen beachhead and target customer, whole-product gaps with owners, a positioning line, next segments, and decisions.

Changelog

• v1.0.1 · Nov 4, 2026 · Example: physio clinics are said to share one association's newsletter, not to buy by word of mouth, and their talk-to-each-other score is marked [check].
• v1.0.0 · Nov 4, 2026 · First release.

Sources

1. Crossing the Chasm - Geoffrey A. Moore (2026-11-04)
2. About the author - Geoffrey A. Moore (2026-11-04)
3. Crossing the Chasm (Third Edition): a book review by Bob Morris (2026-11-04)
4. Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market - Lenny's Podcast (show notes) (2026-11-04)
5. Crossing the Chasm - Wikipedia (2026-11-04)

Related skills

• Positioning statement (5 components) Drafts positioning from April Dunford's 5 components: alternatives, unique attributes, value, target customer and category, then a one-line statement.
• Build-measure-learn loop Turns a new idea into a one-page experiment card: the riskiest assumption, the smallest test, a metric and threshold set in advance, a decision date, and a pivot-or-persevere rule.
• Jobs-to-be-done switch interview Plans and synthesizes JTBD switch interviews: a timeline guide, a timeline and four-forces summary per interview, and a job statement across interviews with decisions.
• Five forces industry analysis Runs Porter's five forces on a defined industry: rates each force with evidence, names the forces that set its profit level, and ends with where to compete and what to change.
• Win-loss analysis Analyses won and lost deal notes or interviews into the buyer's real reasons, patterns by segment and competitor, and up to 5 changes with owners.

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